Tourist experience value: tourist experience and life satisfaction.

The aim of this chapter is to enhance our understanding of the tourist experience concept by unravelling the tourist experience value concept, and based on that, present an updated research agenda. The future research directions proposed are based on a quality-of-life approach, here scaled down to a discussion of how tourist experience influences life satisfaction by means of happiness, quality of life and well-being, with increased value. The structure of the chapter is as follows. First, the dimensionality of the tourist experience concept is explored. Second, tourist experience value, or the value of tourist experience, is defined. Here input from the field of service marketing, consumer behaviour and quality-of-life studies is merged. Finally, urgent research questions still unanswered are discussed in the concluding section.