A STUDY ON TOURISM DESTINATION IMAGE IN LUSHAN

At first this paper gives definitions to Tourism destination image,Tourism destination Vision and Tourism destination impression.According to questionnaire survey,get the perception differences between Tourism destination Vision and Tourism destination impression,and tourism destination image together,then analyzes the questionnaire results to get some conclusions.Finally from tourist opinion,combining with the analysis of tourist destination image,the author raises some causes for the problem in Lushan tourism development.Furthermore the author put forward understanding and some new thoughts for current difficulties from the visitors' feedback.