Research on Demand Information Sharing Incentive and Supply Chain Contract Design

The paper begins with different demand characteristics and basic order tactic,and analyzes the retailers' order decision and the suppliers' production decision.It compares the suppliers' inventory level,opportunity cost and profits before and after information sharing,and it shows that the suppliers will gain more benefits after information sharing,while the retailers will not gain any benefits.Therefore,in order to promote the retailers to share information,it must design.by designing rationally supply chain contract,some contract parameter in detail or the method of benefit distribution and realize sharing the risk and benefit of both parties in the supply chain.The paper gives the two parameters of supply price and delivery lead time,as an example to design the supply chain contract,and by contracting parameters' change,the retailers will achieve more profits, and advance the motivation of achieving information sharing for the retailers.