INTERACTION EFFECTS OF THE INNOVATIVE AND ENTREPRENEURIAL ORIENTATIONS OVER THE RELATION BETWEEN INTERNATIONAL MARKET ORIENTATION AND INTERNATIONAL RESULTS

ABSTRACT The current investigation aims to explain the International results of exporting companies starting from the study of the market orientation concept in the international sphere, analyzing the factors that participate in the relation, like the entrepreneurial orientation, innovative orientation and the orientation to collaborative learning based in the influence of these factors from the Resources and Capabilities Theory. Keywords International market orientation, innovative orientation, entrepreneurial orientation