Creative Product Modeling and Design to Revitalize the Inheritance of Intangible Cultural Heritage

Intangible Cultural Heritage (ICH) across regions includes traditional music, crafts, folk customs, and performing art, with traditional crafts and visual arts falling in behind. They carry strong historical memories and regional identities. However, the acceleration of modernization and industrialization has made it difficult for them to be passed on, applied in the market and accepted by the society. Through the theoretical framework of Earthbound Culture, this paper explores the function of product design as an intermediary in protecting and revitalizing ICH. We conduct in-depth case studies on university-enterprise collaborations involving regional heritage projects to analyze how site-specific design can revitalize cultural heritage and integrate it with modern industry. Research shows that through the design intervention of the Earth Culture Paradigm, combined with cooperation, educational mechanisms and narrative techniques, the communication, business and innovation capabilities of ICH projects have been greatly enhanced, providing a replicable model for the inheritance of ICH.