A large number of public agencies, nonprofit organizations, and private sector companies are
engaged in arts and arts education advocacy campaigns. A broad range of assertions about
the capacity of the arts to assist in spiritual and moral development, improve academic performance, and induce psychological and even physiological well-being are used to promote
support for all types of arts and arts education programming. Federal arts groups characterize
the services of artists and arts organizations as being indispensable to successful school-based
arts instruction. This chapter analyzes the interests of various arts groups in arts education,
the motivations behind various advocacy claims, and the likely repercussions of hard-driving
marketing on K-12 arts education. The author concludes that state and municipal commitment
to K-12 arts education will further erode as a direct result of failure to distinguish between
the purposes and capabilities of schools and those of arts organizations with regard to student
learning in the arts. The responsibilities and jurisdiction of schools must be delineated clearly
and firmly, the outcome of which must be assured support for programs and research designed
specifically for the advancement of school-based arts study. Arts educators are urged to proclaim those distinctions in the public arena just as they also must differentiate between more
and less credible arts education advocacy claims.