Sustainability at Universities as a Determinant of Entrepreneurship for Sustainability

The aim of this study was to investigate the role of universities in promoting sustainability and sustainable development goals among Indian students as future entrepreneurs, supporting the mission of sustainability. Using PLS-SEM (n = 422), we checked the influence of three constructs related to the university’s role, i.e., campus sustainability, environmental sustainability, and education on sustainability at the university, on attitudes towards sustainability among students, on one hand, and on the intention to start entrepreneurship for sustainability, on the other hand. We also looked into the impact of attitude towards sustainability-related entrepreneurship on the intention to start entrepreneurship for sustainability, as well as into the mediating role of attitude on the relationship between the three mentioned constructs and sustainability entrepreneurial intentions. Results suggest that campus sustainability and education on sustainability positively influence the attitude towards sustainability of the students. Additionally, campus sustainability and environmental sustainability influence students to start entrepreneurship for sustainability. Further, a positive attitude towards sustainability-related entrepreneurship impacts the sustainability entrepreneurial intentions. Attitude towards sustainability mediates the relationship of campus sustainability and environmental sustainability with the sustainability entrepreneurial intentions. The study will be helpful for the universities, students, researchers, and curriculum developers to understand the role of educational institutes and its policies towards sustainability in shaping the intentions towards sustainable entrepreneurship.