ABSTRACT A series of 2‐substituted 4 H ‐chromen‐4‐ones 3a – 3h containing triphenylamine or N ‐phenylcarbazole on the benzene ring were synthesized for the first time via the Suzuki coupling reaction. The photophysical properties of the compounds and their relationship to the structure of the compounds were investigated by methods such as spectroscopic analysis, single‐crystal analysis, and theoretical calculations. The systematic results indicate that compounds 3a – 3h have intramolecular charge transfer (ICT), aggregation‐induced emission (AIE), and dual‐state emission (DSE) effects with a wide range of fluorescence emission wavelengths (421–618 nm), showing the potential to be developed into a full‐color fluorophore.