The effect of resident-tourist value co-creation on residents’ well-being

This study extends tourism research by examining whether residents' perceptions of tourism development drives their participation in value co-creation with tourists. Moreover, we investigate the subsequent impact of this value co-creation activity on residents' subjective wellbeing. Drawing upon self-determination and social exchange theories, we proposed an integrated theoretical model and tested it using data collected from residents in four major Chinese cities. The results indicate that residents’ participation in value co-creation with tourists has a positive effect on their subjective wellbeing. Furthermore, their perceptions of tourism development benefits positively influence their value co-creation with tourists, whereas the perceived costs of tourism have a negative effect. Finally, we found that support for tourism development is positively related to participation in value co-creation with tourists.