Exemplification Effects in the Promotion of Safety and Health

Journal Article Exemplification Effects in the Promotion of Safety and Health Get access Dolf Zillmann Dolf Zillmann 1Department of Psychology and College of Communication and Informational Sciences, University of Alabama, Tuscaloosa, AL 35487-0172 Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 56, Issue suppl_1, August 2006, Pages S221–S237, https://doi.org/10.1111/j.1460-2466.2006.00291.x Published: 04 August 2006