An Eye-tracking Evaluation of Driver Distraction and Unfamiliar Road Signs

It is difficult enough for drivers to handle distractions when they are in a familiar environment, but what happens when drivers are placed in a new environment? We explore drivers' behaviour when they encounter road signs from three countries. We conducted two eye-tracking studies with 50 participants. Participants spent increased time looking at unfamiliar road signs. Misinterpretation occurred due to the influence of previous experience and many drivers drove at reduced speeds throughout to compensate for the anticipated cognitive load.