How Digital Platforms Can Trigger Cultural Value Co-Creation?—A Proposed Model

Starting from an overview of the current trends in ICTs and adopting a SD Logic perspective, the paper is aimed both at analyzing users’ engagement in the e-cultural value co-creation process and at proposing a theoretical model conceptualized to shed lights on the interactions occurring between users and culture organizations that led to the (co)creation of value-in-context. The paper starts with a theoretical-conceptual analysis about the digitalization process and focuses on the impact that this process has had on culture heritage domain. The proposed theoretical model specifies which mechanisms the digital capabilities enable for co-creating e-cultural value. Even though the paper lacks an empirical validation, it offers a concrete exemplification of the proposed model. Thus the paper conceptualizes a theoretical model which provides interesting suggestions that help heritage managers in adopting strategies able to shape a cultural service ecosystem. The originality of this conceptual research lies upon its contribution in deepening the understanding about e-cultural value co-creation process and in conceptualizing a model based on the concept of value in context.