Tourism: Principles and Practices

PART ONE: FUNDAMENTALS OF TOURISM 1. Introduction to Tourism Concept 2. Development of Tourism Through the Ages 3. Tourist Motivation and Travel Behaviour 4. Cultural and Sociological Tourism for Refinement of Human Life PART TWO: BASIC TOURISM SERVICES 5. Passenger Transport Business 6. Hospitality Services 7. Travel Agency Business Perspective 8. Tour Operation Management 9. Ancillary Tourism Sector PART THREE: TOURISM DEMAND AND SUPPLY 10. Measurement of Tourism Demand 11. Basic Tourism Supply Components PART FOUR: TOURISM IMPACTS AND POLICY FORMULATION 12. Economic and Environmental Impact of Tourism 13. Tourism Policy and Planning PART FIVE: MODERN TOURISM BUSINESS 14. International, National, Regional Tourism and Related Organizations 15. Fundamentals of Tourism Marketing and Research 16. E-tourism 17. Contemporary Trends and Practices