SMEs’ sustainable innovation performance during pandemic: impact of knowledge coupling and parallel-mediation of ambidexterity and market capitalising agility

Covid-19 pandemic has caused crisis and uncertainty which adversely influenced innovation performance of small and medium enterprises (SMEs). Innovation is a primary source of survival and growth in SMEs; therefore, this study aims to develop and empirically analyse conceptual model that sustains innovation performance of SMEs during the pandemic. This study integrates knowledge-based view (KBV) with a self-tuning model to examine Chinese manufacturing SMEs. Survey data of 306 responses were collected from the top and mid management and analysed through Smart-PLS 3. Results indicate a positive effect of knowledge coupling on innovation performance; besides, ambidexterity and market capitalising agility (MCA) positively mediate between knowledge coupling and SME innovation performance. This study contributes to KBV, self-tuning, strategy, innovation and crisis management literature. To practitioners, this study advises developing dynamic capabilities to sustain innovations during pandemic crisis. This is the earliest empirical examination to mediate the effect of knowledge coupling on innovation performance through ambidexterity and MCA during a crisis.