Product Design Framework Based on the Concept of Novelty and Typicality

Industrial Designing is not only based on the product that needs to be designed. To bring in the different aesthetic appeal of a product one have to first connect to the customers and form a team of experts. The experts can be from various fields associated with the product in terms of functionality, serviceability, aesthetic preference. Then, various surveys needs to be conducted. The results of this surveys for a specific product gives further information on various aspects of the product that needs to be developed so that the product is not only made qualitatively but it can also compete in the market. The project considers all the various methodologies that has an impact on the customer for a particular product due to design properties like novelty, typicality, etc. on the product design. It focuses mainly on evaluating the novelty of the product and how this novelty in terms of product design has an impact on the customers. This paper defines novelty and typicality used in product design in various ways studied through three different case studies. First case study is a preliminary case study to observe the effect of novelty and typicality on aesthetic appearance of a product. The second case study explores the descriptors related to novelty and typicality separately and the kind of products that can be associated with them. The third case study, explores the relation of novelty and typicality with the descriptors assigned to them and the variation in them when taken separately instead of bipolar adjectives. It also focuses on the difference of opinion among the male and female students in terms of novelty and typicality effect on aesthetic appearance of the selected product.