Studying Customer Behavior of Shopping on e-Commerce Platforms from the Perspective of College Students

With the rapid development of the global e-commerce industry, online shopping has become one of the main shopping methods for contemporary college students. Taking the students of Xinhua College of Sun Yat-sen University as an example, the empirical study of the shopping behavior of college students through the e-commerce platform is demonstrated. The main factors that attract e-commerce platforms to university students 'shopping and consumption, analyze the main problems of e-commerce platforms and university students' consumer behavior, put forward suggestions for e-commerce platforms and college students 'inappropriate online shopping behavior, and draw e-commerce. The platform should strengthen quality control and effective dissemination of new media, the government strengthens product quality supervision of e-commerce platforms and customer protection, the school pays attention to the correct consumption education of college students' online shopping, and parents guide children's correct consumption. Rational consumption plays a positive role in promoting the rapid development of e-commerce platforms.