Effect of Generative AI-Based Product Visualization on Online Conversion Rates and Customer Satisfaction

The objective of this research is to analyze the impact of Generative AI-based product visualization on conversion rates and satisfaction in e-commerce while paying special attention to the mediating influence of visual informativeness. The application of AI in e-commerce, particularly in emerging regions, opens new questions about the impact of computer-generated images on consumer behavior. The research used questionnaires which were distributed among 233 participants working within the e-commerce industry in South Asia. The analysis conducted with IBM SPSS 23 software sought to determine the correlation between the independent variable (Generative AI product visualization), the mediating variable (visual informativeness), and the dependent variables (satisfaction and conversion rates).