Integrating AI-based Smart-Driven Marketing to Promote Sustainable and Green Systems

Green marketing is advantageous to both the environment and society, which includes emphasizing product services with claims about an item's health benefits, using organic, renewable materials for packaging, and using renewable business practices. The promotion of sustainable and environmentally friendly solutions is a major issue nowadays. Recently, the public has become well-versed in pure items' manufacturing, consumption, and disposal processes. International shipping is a highly effective mode of transportation that increases energy efficiency and reduces carbon emissions for global trade. Competition, the state of the economy, and data influence the marketing plan. Marketing plans will need to incorporate cutting-edge smart-driven technologies like Artificial Intelligence (AI) to overcome the obstacle of green marketing. In this study, the Artificial Intelligence-based Smart Driven Marketing Planning Strategy (AI-SDMPS) is proposed for eco-friendly and sustainable practices. Dimensional smart marketing is utilized to meet the needs of AI strategies for creating, promoting, and building environmentally friendly and sustainable transportation systems through optimization, smart data exploitation, and powerful decision support. By using AI in marketing tactics, businesses may use data analytics, machine learning, and technology to boost their campaigns and encourage more eco-friendly behaviour. Using students' reported competence, assurance, and professional levels, around a 93.5% confidence interval has been determined for the simulation analysis. Organizations can boost their marketing efforts, attract their ideal customers, decrease unnecessary expenditures, and increase their positive impact on the environment by using the proposed strategy.