Predicting university students’ behavioral intention toward electronic train ticketing system using Technology Acceptance Model

Abstract An online train ticketing system, called KAI Access, has been introduced by Indonesian Railways despite some other online platforms introduced earlier by private service providers. While the older generation may still have difficulty in using the online platform, the millennial generation, mostly university students, are faster in mastering the platform, including the online ticketing system. The purposes of this study are (1) to determine university students’ perception of the Technology Acceptance Model (TAM) variable and (2) to measure the effect of Perceived Ease of Use, Perceived Usefulness and Attitude towards Usage variables on Behavioral Intention. Questionnaires were distributed to university students who have used KAI Access. From 350 data collected, 335 data were valid for further analysis. Variance-based SEM PLS was used to determine the relationship between variables. The results show that Perceived Ease of Use and Perceived Usefulness have a direct positive and significant effect on Behavioral Intention, while Attitude towards Usage has no significant influence on Behavioral Intention. The implication for management is to provide a better ticketing system which can create users’ positive attitude to use it. Further research may compare several online ticketing service systems and involve other variables to predict consumers’ attitudes and behavioral intentions.