旅游
忠诚
地点标识
放置附件
验证性因素分析
黑暗旅游
身份(音乐)
目的地
探索性因素分析
独创性
广告
价值(数学)
营销
国家认同
心理学
社会学
社会心理学
业务
地理
政治学
计算机科学
美学
工程类
创造力
哲学
法学
服务(商务)
机器学习
政治
考古
城市规划
土木工程
作者
Ravi Dandotiya,Arun Aggarwal
出处
期刊:Kybernetes
[Emerald (MCB UP)]
日期:2022-08-26
卷期号:52 (12): 6063-6077
被引量:2
标识
DOI:10.1108/k-08-2021-0756
摘要
Purpose The question of whether tourist destinations established in the aftermath of a disaster will attract visitors remains unanswered. This study attempts to answer this question by examining the effect of nation identity on tourists' loyalty in dark heritage tourism through place attachment using the social identity and attachment theory. Design/methodology/approach In this quantitative study, data were collected from 622 tourists through a survey method at Jallianwala Bagh, Amritsar, India. Data analysis was performed using exploratory factor analysis (EFA), confirmatory factor analysis (CFA) and structural equation modelling. Findings The findings of the study suggest that tourists' national identity is a very important variable, not only in retaining the tourists at a destination but also in increasing their attachment towards that particular destination. Place attachment is found to be a predictor of tourist loyalty at a dark tourist destination. Finally, results of the mediation analysis show that place attachment mediates the relationship between national identity and tourist loyalty. Research limitations/implications The findings of the study contribute to the research knowledge about a dark heritage tourist destination by exploring the role of national identity in explaining the place attachment and tourist loyalty towards a dark heritage tourist destination. The practical implications for site managers have also been discussed. Originality/value The study used the social identity theory and attachment theory to come up with an empirical model of place attachment for a dark heritage tourist destination. This study adds value to understanding national identity, place attachment and tourists' loyalty by exploring their inter-relationship. The focus on diverse characteristics of place attachment is what makes this study unique.
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