The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation

Journal Article The “Visual Depiction Effect” in Advertising: Facilitating Embodied Mental Simulation through Product Orientation Get access Ryan S. Elder, Ryan S. Elder Search for other works by this author on: Oxford Academic PubMed Google Scholar Aradhna Krishna Aradhna Krishna Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 38, Issue 6, 1 April 2012, Pages 988–1003, https://doi.org/10.1086/661531 Published: 29 June 2011