Abstract The manner in which the readings of the Shore durometer vary with time was studied for 16 different compounds of natural and synthetic rubbers. The data were obtained from motion pictures showing a durometer and a stop watch in the same field of view. To eliminate the personal factor, the durometer was mounted in a frame, and pressure was applied by dead-weight loading. The results indicate both the necessity and the practicability of specifying that measurements be taken at a definite time after the application of the durometer to the specimen. The results also indicate the possibility of using readings taken at two different times as a rough measure of the relative creep of different rubbers.