It has become an important method for many enterprises to enhance their competitiveness through appropriate strategies. During the time when oversea logisticsgiants are invading into China market constantly and domestic medium and large logistics enterprises are thinking of making a change, it is urgent for small and medium logistics enterprises to build their own advantages in such fierce market competition. This article will focus on the problem of how small and medium logistics enterprises choose and make the suitable strategies based on the analysis of their current situation.