4C's of Marketing and Going Green:Will it Work with Malaysian Consumers ?
作者
Saeed Behjati,Mukesh Kumar,Saeedeh Fattahi
出处
期刊：Review of Professional Management- A Journal of New Delhi Institute of Management [New Delhi Institute of Management] 日期：2012-12-01卷期号：10 (2): 22-22
标识
DOI：10.20968/rpm/2012/v10/i2/100301
摘要
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