Factors influencing destination image

Abstract The aim of this paper is to develop and empirically validate a model which explains the different factors which form the post-visit image of a destination. Based on a literature review, this will involve analyzing the relationship between the different components of the perceived image and the factors which influence its formation. These include both sources of information (primary and secondary) and stimuli influencing the forming of perceptions and evaluations of destinations pre- and post-visit, respectively, and motivation, accumulated touristic experiences and sociodemographic characteristics.