Research on evaluation system of social media's advertising effect from the air traveller's perspective
透视图(图形)
作者
Zhao Gui-hong,Fang Yu
出处
期刊:International Conference on Service Systems and Service Management日期:2014-06-25卷期号:: 1-6被引量:3
标识
DOI:10.1109/icsssm.2014.6874029
摘要
Nowerdays, a lot of Chinese airlines not only use Micro blog, Wechat, Renren and other social media as a propagation platform for advertising, but also for product and brand promotion. This phenomomon is more and more popullar. Based on this fact, this paper analyses the social media's advertising effect, and establishes the evaluation indicator system. With investigation, the paper has taken a result of air travelers' evaluation of social media's advertising effect. We hope this study could provide theoretical basis for airlines when they take advantage of social media.