| 标题 |
In Search of the Marketing Imagination: Factors Affecting the Creativity of Marketing Programs for Mature Products |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing Research 作者:J. Craig Andrews; Daniel C. Smith 出版日期:1996-05-01 |
| 求助人 | |
| 下载 |
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(2025-6-4)