| 标题 |
How corporate sociopolitical activism in brand communication shapes brand engagement and consumer-based brand equity: the roles of moral intensity, business relatedness, and need for cognition |
| 网址 | |
| DOI | |
| 其它 |
期刊:International Journal of Advertising 作者:Manish Das; Weng Marc Lim; Linda D. Hollebeek; Aastha Verma; Saurav Majumder; et al 出版日期:2026-06-16 |
| 求助人 | |
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(2025-6-4)