| 标题 |
Exploring the consistency of WOM senders on SNS: a combined approach of PLS-SEM and necessary condition analysis (NCA) |
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| DOI | |
| 其它 |
期刊:Asia Pacific Journal of Marketing and Logistics 作者:Byung-Kwan Cho; Jeong-Yeol Park; Rajesh Iyer; Yong-Ki Lee 出版日期:2026-07-14 |
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(2025-6-4)