| 标题 |
Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self |
| 网址 | |
| DOI | |
| 其它 |
期刊:Journal of Marketing 作者:Lucia Malär; Harley Krohmer; Wayne D. Hoyer; Bettina Nyffenegger 出版日期:2011-06-15 |
| 求助人 | |
| 下载 |
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(2025-6-4)