The Effects of Job Characteristics of Travel agent’s Employees on Job Attitudes and Job Performance

The Purpose of this study was to investigate the relationship among Job Characteristics, Job Attitudes and Job Performance. The Self-Communication method was adopted to collect the data during October 2018. Unusable date was eliminated, and final 219 usable responses were obtained for an empirical analysis. Frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis and regression analysis were measured by using SPSS 18.0, respectively. It was found as follows: First, regarding the relationship between Job Characteristics and Job Attitude, those of Task variety, Task autonomy positively affect Job Satisfaction. Those of Task autonomy and Task significance positively affect Affective commitment. Second, regarding the relationship between Job Characteristics and Job performance, Those of Task identity, Task autonomy and Task variety positively affect Job performance. Third, regarding the relationship between Job Attitude and Job performance, Those of Job satisfaction and Affective commitment positively affect ob performance. This result of study have shown that managing Job Characteristic of employee is a source of management result in travel agents. This study suggests operational and theoretical implications on the aspects of human resource management and development for travel agent employee.