‘When showing Hanfu to foreigners, I feel very proud’: The imagined community and affective economies of Hanfu (Chinese traditional couture) among Chinese migrant youth in the United Kingdom

This article sheds light on the intricate relationship between the revival of Hanfu, traditional couture from the Han Dynasty, and rising Chinese nationalism among Chinese youth living in the United Kingdom. Mobilizing the theoretical tool ‘affective economies’, we explore how particular feelings and values are assigned and attached to Hanfu, and thereby circulate among young Chinese migrants. We begin by examining the Hanfu movement to interrogate how Hanfu is reinvented based on a selective historicity of the past, serving as a specific cultural product for China’s rejuvenation. We then move on to analyze a series of in-depth interviews conducted between December 2019 and July 2020. We probe the lived experiences of young Hanfu supporters, who are members of the UK Han Culture Association, and the cultural events organized by the Association, in order to scrutinize the ways Hanfu conjures up an imagined community suffused with nationalism. Drawing upon on the affective economies of Hanfu, we discern the following three key findings: First, we argue that there are both positive and negative affective attachments to Hanfu, such as homesickness, loneliness, alienation, happiness, pride and beauty, which impinge on migrant bodies, assigning values to Hanfu and the Hanfu-related cultural events. Second, we show through the analysis of the fieldwork materials the paradoxical desire for chuguo (going abroad) and huiguo (returning to the nation) in the hearts of the young migrants. Finally, we argue that Hanfu circulates as a ‘mnemonic thing’ that signifies a specific imaginary of Ancient China, where young migrant’s aiguo (love of the nation) sentiments are then ‘stuck’ to this reinvented fashion.