Is Efficiency Enough? Towards a New Framework for Carbon Savingsin the California Residential Sector

The overall implementation of energy efficiency in the United States is not adequately aligned with the environmental benefits claimed for efficiency, because it does not consider absolute levels of energy use, pollutant emissions, or consumption. In some ways, promoting energy efficiency may even encourage consumption. A more effective basis for environmental policy could be achieved by recognizing the degree and nature of the synchronization between environmental objectives and efficiency. This research seeks to motivate and initiate exploration of alternative ways of defining efficiency or otherwise moderating energy use toward reaching environmental objectives, as applicable to residential electricity use in California. The report offers three main recommendations: (1) produce definitions of efficiency that better integrate absolute consumption, (2) attend to the deeper social messages of energy efficiency communications, and (3) develop a more critical perspective on benefits and limitations of energy efficiency for delivering environmental benefits. In keeping with the exploratory nature of this project, the report also identifies ten questions for further investigation.