透视图(图形)
上诉
心理学
食物选择
虚拟现实
社会心理学
自我效能感
广告
医学
业务
计算机科学
人机交互
政治学
病理
人工智能
法学
作者
Marijn H. C. Meijers,Eline Suzanne Smit,Kelly K. De Wildt,Sonja Greetta Karvonen,Demi van der Plas,Laura N. van der Laan
标识
DOI:10.1080/17524032.2021.1943700
摘要
Personal response efficacy beliefs are vital in instigating, maintaining, and catalyzing environmental behavior change. In this experimental study (N = 249), we investigated whether such efficacy beliefs could be stimulated using Virtual Reality. In a VR-supermarket, participants would see interactive pop-ups displaying impact messages when they picked up products, these are messages that display the (environmental or health) impact of a product. Our results show that these impact messages are effective in stimulating personal response efficacy beliefs and subsequently pro-environmental food choices. The heightened personal response efficacy beliefs positively affected maintaining and catalyzing behavior change (i.e. positive spill-over) up to two weeks after the VR-experience. The effectiveness of the impact messages did not depend on appeal type (health vs environmental appeal) or modality (text + visual vs text only) of the message. Theoretical and practical implications are discussed.
科研通智能强力驱动
Strongly Powered by AbleSci AI