Analysis of the Core Point of Selling of an Enterprise Based on Customers' Values

The core point of selling of an enterprise should break through the core values that customers focus on. This paper starts from the study on the intention of customers' values,discusses the relationship between the customers' values and the core point of selling of anenterprise, and then based on these, puts forward that the extraction of the core point of,selling should be highly related to the customers' values and the purpose of these procedures is to find out the true values of customers and advances new method to form the core point of selling of an anenterprise.