The logic of value creation in the sport organization

Creating value by sports organizations is dependent on the performance of their functions and determinants of business. Success depends on the proper application of the model and methods for creating and capturing value. Their importance to the organization stems from the awareness of customers’ needs and their position in the value model. The paper discuss theoretical and practical methods and tools used in the concept of value creation by sports organizations. In the introductory part, the author presents the views, sources, types and motives of use the value priority in organizations. Then he focuses on the analysis of used in practice theories of value creation by sports organizations.