定性比较分析
心理学
结构方程建模
独创性
构造(python库)
质量(理念)
价值(数学)
营销
结构效度
应用心理学
社会心理学
心理测量学
计算机科学
业务
数学
发展心理学
统计
创造力
哲学
认识论
程序设计语言
作者
Parmita Saha,Atanu Nath,Kokho Sit
出处
期刊:International Journal of Contemporary Hospitality Management
[Emerald (MCB UP)]
日期:2022-11-08
卷期号:35 (5): 1802-1823
被引量:2
标识
DOI:10.1108/ijchm-03-2022-0408
摘要
Purpose The purpose of this study is to reexamine the dimensionality and role of experience quality (EQ) to explain other related factors, namely, perceived value, satisfaction and behavioral intention. Using dual methodological approaches of fuzzy set qualitative comparative analysis (fsQCA) and structural equations modeling (SEM), it seeks to establish the EQ’s construct and predictive validity. Design/methodology/approach Grounded in cross-sectional and online research design, the present study surveyed 881 attendees of an annual music festival (Malakoff) held in Norway and subjected the quantitative data to SEM and fsQCA. Findings Both SEM and fsQCA confirmed the socializing and enjoyment dimensions of EQ, with good validity and reliability, as well as the functional and emotional value dimensions explaining visitors’ perceived value of attending a festival. Both statistical analyses also showed that perceived value-derived satisfaction leads to behavioral intention regarding festival visits. Practical implications This study provides numerous valuable consequences for festival organizers, or marketers that can aid in developing effective strategies to measure visitors’ perceived quality of experience and numerous practical implications for festival organizers or marketers can help in developing effective strategies to measure visitors’ perceived quality of experience and then increase value perceptions, satisfaction and behavioral intentions toward attending festivals. Originality/value To the best of the authors’ knowledge, this study is among the first to adopt a dual-dimensional framework to measure EQ in festivals and establish its utility with two statistical approaches (SEM and fsQCA). It also shows the utility of perceived value, initially developed for adventure tourists, to study visitors’ experience with festivals.
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