多元化(营销策略)
创业
印记(心理学)
经济地理学
剧目
新企业
地理距离
业务
营销
经济
财务
社会学
生物
人口
生物化学
物理
人口学
声学
基因
作者
Giuseppe Criaco,Lucia Naldi
标识
DOI:10.1016/j.jbusvent.2023.106343
摘要
Integrating the cognition literature in entrepreneurship and strategy with the career imprinting literature, we propose that the geographic diversification of export sales in international new ventures (INVs) resembles that of their founders' most recent (geographically diversified) employer because founders bear a repertoire of the 'logics of action' from their employers regarding how to diversify geographically. We then propose two boundary conditions that influence the relationship between the geographic diversification of export sales of founders' most recent employers and that of their INVs: length of exposure and time since last exposure to their most recent geographically diversified employer. We test these hypotheses using longitudinal data on a sample of 3420 INVs. Our findings broadly support our theoretical propositions except for the moderating role of founders' length of exposure.
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