A study on commodity criticism from the perspective of marxist semiotics

Abstract: Marxist semiotics provides a comprehensive and critical framework for understanding and challenging the contemporary information society’s socioeconomic dynamics. By integrating Marxist theory and semiotics, this paper is to examine how commodities function as both material objects and carriers of meaning, and how digital advancements have intensified phenomena, such as alienated labor and symbolic consumption. Secondary data sources, including case studies and theoretical analyses, are utilized to explore real-world contexts that demonstrate the material and symbolic roles of digital commodities. Currency, as a meta-sign, interprets commodity signs and shapes societal values and relationships. The study addresses the information society, where the production, circulation, exchange and consumption of information form a cohesive trinity of media, intelligence and consumption. The fundamental arguments include the transformation of human survival in the digital age and the need for new academic interpretations, which contributes to both policy and theoretical discussions by bridging the gap between economic production and symbolic consumption. The study concludes with recommendations for further research on the socioeconomic implications of digital technologies.