风险感知
适度
可用性
心理学
差异(会计)
技术接受模型
社会心理学
外部变量
感知
计算机科学
业务
人机交互
神经科学
会计
程序设计语言
作者
Il Im,Yong-Beom Kim,Hyo‐Joo Han
标识
DOI:10.1016/j.im.2007.03.005
摘要
Previous studies on technology adoption disagree regarding the relative magnitude of the effects of perceived usefulness and perceived ease of use. However these studies did not consider moderating variables. We investigated four potential moderating variables – perceived risk, technology type, user experience, and gender – in users’ technology adoption. Their moderating effects were tested in an empirical study of 161 subjects. Results showed that perceived risk, technology type, and gender were significant moderating variables. However the effects of user experience were marginal after the variance of errors was removed.
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