The Balanced Scorecard for Airline Company

A new management idea called Balanced Scorecard is introduced. The Balanced Scorecard emphasizes that financial and non-financial measures must be part of the information system for employees at all levels of the organization. The Balanced Scorecard should translate a business units mission and strategy into tangible objectives and measures. The measures represent a balance between external measures for customers and internal measures of critical business process,innovation and learning. The measures are balanced between the outcome measures(the results from past effort) and the measures that drive future performance.