The Construction of City Image in Short Video: A Case Study of Xi’an in the Short Video of Douyin

With the continuous advancement of urban modernization, the city has become an important node of global economic development and cultural exchange, and the competition among cities is inseparable from the shaping and dissemination of the city image.In recent years, Douyin short video has changed the way of media content production and dissemination with its own platform advantages, and has promoted the popularity of Xi'an, and boosted the image building of city brand rapidly.Therefore, from the perspective of "urban image communication", this paper uses content analysis, literature research and other research methods to explore the role of short video in urban image construction.Through the research of Xi'an urban image communication on Douyin short video platform, this paper discusses its strategies in content production and communication.