计划行为理论
心理学
人际交往
灵活性(工程)
社会心理学
服务(商务)
样品(材料)
TRIPS体系结构
结构方程建模
技术接受模型
人际影响
控制(管理)
广告
应用心理学
营销
业务
可用性
计算机科学
人工智能
化学
并行计算
机器学习
人机交互
统计
色谱法
数学
作者
Shih‐Chih Chen,Din Jong,Chia-Shiang Hsu,Chang‐Hua Lin
标识
DOI:10.1177/1096348021994166
摘要
By using Web 2.0, backpackers can easily collect travel information and plan their trips. In this study, the theory of planned behavior and the technology acceptance model were integrated with interpersonal influence, electronic word-of-mouth, flexibility, personal innovativeness, and critical mass to measure their effects on behavioral intentions toward self-service travel. A sample of 284 questionnaires was collected via an online survey. The results indicated that attitudes, subjective norms, and perceived behavioral control had significant effects on backpackers’ behavioral intentions. In addition, the perceived usefulness, perceived ease of use, and flexibility of travel websites had significant effects on attitudes toward a given behavior. Moreover, the effects of electronic word-of-mouth, critical mass, and interpersonal influence on subjective norms, and those of self-efficacy and facilitating conditions on perceived behavioral control were significant. Based on these empirical results, theoretical and practical implications for promoting self-service travel websites are proposed.
科研通智能强力驱动
Strongly Powered by AbleSci AI