Game and Contract Design of Revenue Sharing in Supply Chain

Revenue sharing contract is designed from a perspective of gaming in this paper.First of all,the game process between a supplier and a retailer under revenue sharing mechanism is studied by Leader-Follower Game.Then game-equilibrium solution which satisfies both parties' optimal decision is given.On the basis of game analysis,revenue sharing contract is designed.Finally,a parameter range of revenue sharing contract which both parties can accept is given.