Artificial Intelligence and Student Fear, Resistancem and Creativity in the Classroom

This chapter explores the use of AI for teaching and learning among students studying public relations. In particular, it focuses on the reception by students taking a module (course) designed for first year students at a university in the UK. The module has run for a number of years but for the 2023/4 academic year students were allowed to use generative AI tools for their assessed work, which took the form of a public relations plan and a creative portfolio. Taking a reflective case study approach, this chapter explores the student experience of this module, focusing in particular on the themes of student fear and resistance to using AI in the classroom.