Brand Marketing Defects of Travel Agencies and the Countermeasures

This paper set up the view that the brand marketing is one of the ways whcih the travel agencies of our country, and demonstrated the necessity, putting forward to the existing problems of the matter. Then enumerates several defects existing in the brand marketing of travel agencies concretely, and then puts forward several countermeasures in order to overcome these defects and promote the brand marketing of travel agencies.