The Research and Application of Customer Satisfaction Index Based on Quality Function Deployment

Customer satisfaction measurement is an effective tool that enterprise gets the information of customer satisfaction about their production,improves vulnerable segment of their running process promptly,enhances customer satisfaction and increases economic benefits.Considering the fuzziness and randomness of the customer information,this paper gives a customer satisfaction measurement based on the quality function deployment by fuzzy comprehensive evaluation after making reference to American customer satisfaction index model.We measured the customer satisfaction of an enterprise that produces dye hair production by this means later and found the result according with the reality basically after comparing.