Affordance Actualization and Post-Adoption Perceived Usefulness: An Investigation of the Continued Use of Fitness Apps

This study investigates mechanisms that influence how users perceive a technology’s usefulness after adoption as they continue to use the technology. The Expectation Confirmation Model (ECM) has been widely used to examine the key drivers of IT continuance, emphasizing perceived usefulness as a central factor. Although researchers have explored factors, such as ease of use, trust, and site quality, affecting post-adoption perceived usefulness, the mechanisms shaping post-adoption perceived usefulness remain underexplored. This study proposes that post-adoption perceived usefulness is shaped through the actualization of the technology’s affordances. Using a survey focused on fitness app usage (e.g., Fitbit), we examined various affordances users actualize and whether actualization of an affordance shapes their perception of usefulness. Results show that some affordances are actualized widely by most users (e.g., exercise status updating) while others are actualized by fewer users (e.g., reminders to exercise or guiding users how to exercise). Moreover, when an affordance is widely actualized, it significantly influences users’ perceptions of usefulness within the ECM framework. Given that perceived usefulness is a key factor in predicting IT continuance, our findings contribute to the literature by highlighting the influence of actualized affordances on perceptions of usefulness and hence IT continuance.