JAPANESE ANIMES IN THE CONTEXT OF HUMOR PHILOSOPHY: GLOBAL LOCALITY

In the article, based on the theories of intercultural dialogue, globolocalization and alterglobalism, the semantics of Japanese anime are interpreted as expressions of the philosophy of humor. The presence of humor in Japanese anime is due to the need to symbolize trauma as a phenomenon of aestheticization of disaster associated with apocalyptic scenarios of Japan’s entertainment industry that make up its hidden meaning. Humor’s semiotics is evidenced by his double code as a signified and signifier. The author uses the classification of the functions of humor on Japanese anime matherials: humor as a tool of protest and humor as a tool of legitimation. The author demonstrates that the Japanese tradition goes beyond this opposition by decoding the code itself and presenting humor as intertextual phenomenon (text-intext) and the element of the subject’s restructuring. The interdiscursiveness of Japanese humor as “humor over humor” (hypertext), stemming from the general cosmic syncretism of national culture, illustrates the phenomenon of double bind (taboo and enjoyment, prohibition and encouragement at the same time), putting the viewer and reader in a schizoid situation of the lack of choice. This situation characterizes the polemical receptions of Japanese sensei and reflectives psychoanalytic liberation function of the koan. The humorous double deconstruction of the removal of the opposition is a typical ethnic gesture that has retained its semantic autonomy thanks to the choice by Japan of the project of alterglobalism as a program of dialogue between local traditions and global technologies in the role of a social model for the development