Research on IP Image Design and Communication of Tujia Cultural Elements

With the acceleration of urbanization, the traditional culture of the Tujia people is facing the risk of gradual disappearance. With the help of IP image design as an innovative method, this paper explores how to transform the abstract elements of Tujia culture into concrete symbols with cultural symbolism, and realize their effective cultural dissemination and inheritance through modern communication means. Based on core cultural elements such as Tujia costumes and crafts, this paper combines the practice of character design to construct an IP image that meets modern aesthetics and has cultural depth, and puts forward a communication strategy adapted to the needs of the new era. Through this research, we aim to stimulate public attention and interest in Tujia culture, and provide feasible theoretical and practical references for the protection and innovative dissemination of national culture.